Resort Partners

Bruce Grey Simcoe provides strategic and collaborative leadership to build, sustain and grow tourism in the area.

The Coca-Cola Company is honored to be the Official Beverage Sponsor of Blue Mountain. Coca-Cola offers the ultimate refreshment and hydration while you are hard at work out on the slopes. Have fun skiing and boarding, and when you are done, we hope you will enjoy one of the many Coca-Cola® products that Blue Mountain offers.

Based in Portland, Oregon, Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our own backyard. Our Apparel, Footwear, and Accessories reflect our Pacific Northwest heritage and indomitable spirit. Columbia Sportswear is proud to be the official Sumer Uniform Supplier and Hiking Trail Network Sponsor.

Throughout our history, Coors has provided consumers with high-quality malt beverages produced using the finest ingredients available.

Go Pro is proud to be the Official Camera of Blue Mountain Resort. GoPro, the world's most versatile camera and producer of some of today's most engaging content, enables people to capture footage during their favorite activities. GoPro products are sold in more than 30,000 stores in over 100 countries worldwide.

icebreaker is the official base layer and mid layer of Blue Mountain Resort. For 30 years icebreaker has lead a movement towards a more natural way of living, by taking unnecessary plastic out of performance apparel. Apparel that regulates body temperature, manages moisture, and keep you comfortable on any adventure.

MadeGood is proud to be an Official Partner of Blue Mountain, offering great tasting, grab-and-go snacks to fuel your adventures on the mountain and in the village. Made with 100% Canadian organic oats and allergen-friendly ingredients, every bite delivers quality you can count on. Pick up MadeGood at Grand Central Eatery, South Base Eatery, Inn Eatery, and at other food and beverage locations throughout the resort.

Nokian Tyres is ready to help you hit the slopes with confidence. Carve the corners before you even get to the mountain, courtesy of the inventor of the winter and all-weather passenger tires. Eager to get first tracks? Sometimes that means tackling gnarly roads with our legendary Hakkapeliitta winter tires, the first in the world to receive an Ice Grip Emblem for supreme winter traction. Coming from a locale with milder winter weather? The all-weather Nokian Tyres Remedy WRG5 offers year-round peace of mind, from summer heat to sudden snow. Nokian Tyres reinvents tires by reinforcing your journeys. Find our presence on the mountain and find our tires at your local shop. 

The North Face fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern-day explorer, support the preservation of the outdoors, and inspire a global movement of exploration. Today, we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people test the limits of human potential, while committing to sustainability from start to finish. The North Face products are available at premium and specialty retail and sporting goods stores globally, and online at www.thenorthface.com.

The Ontario Tourism Marketing Partnership (OTMPC) is a government agency created in 1999 to partner with Ontario tourism operators to showcase Ontario as a four-season must-see travel destination at home and internationally.

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. Today Red Bull is available in 171 countries and over 75 billion cans of Red Bull have been consumed so far.

Shift4 is proud to be the Official Payment Provider of Alterra Mountain Company and Ikon Pass, powering payments across all Alterra resorts both in-person and online to provide a seamless transaction experience for guests. Shift4 is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry.

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences for all your outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.

Behind every Subaru design, you'll find exceptional engineering delivering an outstanding balance of safety, control and performance. Every Subaru vehicle is built to exacting standards to ensure confidence and the utmost driving satisfaction. It is this passion that has earned us unrivaled customer loyalty and has defined Subaru in Canada and throughout the world.

Supergoop! is proud to partner with Blue Mountain Resort to help keep guests protected from the mountain sun year-round. For over 20 years, Supergoop! has been on a mission to change the way the world thinks about sunscreen. The brand has created more than 40 high-performance, feel-good sunscreen formulas for every skin type, skin tone, age, and step in a routine—making it easy for everyone to find the perfect sunscreen that seamlessly fits into their daily adventures.

As the Official Nutrition Bar Partner of Alterra Mountain Company, TRUBAR powers every adventure with indulgent, on-the-go fuel that keeps guests going all day on the mountain.